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Socks on socks on socks 🧦 •
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Which pair best describes your #MondayMood today?? •
❤️💙💛

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swa_the_store

Love at first flight ❤️💙💛
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Photo by @amyjstone •
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Send us pictures with your SWAG for a chance to be featured! 📸

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swa_the_store

Still catching up on sleep from the long weekend? We have all your napping necessities in one place! 😴❤️

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6mo

Take an extra helping of savings this Cyber Monday! Visit SWATheStore.com to shop.

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7mo

Shop early and savor the savings! Offer valid from 11/27 to 12/1.

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9mo

Flex your travel style with our I Fly Free luggage–perfect for wherever your travels lead you. Click the link in bio to shop now.

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10mo

Everything you need for endless sunshine and smiles. Shop our Summer Fun collection today!

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11mo

Dive into summer with our latest Summer Fun collection. Click the link in bio to shop!

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12mo

It's Big Flex Friday! Get 20% off Big Flex Tees. Offer valid online only.

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12mo

Cheers to 53 Years! Get an extra 20% off clearance items–today only!

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12mo

It's Birthday Week! See the details below for a week full of special deals and discounts. Shop now at www.swathestore.com.

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13mo

It's Free Ship Friday! Today only, spend $40 or more and get free shipping. Click the link in bio to shop now.
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*Complimentary ground shipping on orders of $40 or more shipped in the contiguous United States only. Limit one per customer. Not redeemable for advertised specials, previous purchases, or cash. Offer valid 05.24.24.

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14mo

Unleash the love! Celebrate #NationalPetDay and spoil your furry friend. #SWATheStore #SWATheStorePetCollection

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15mo

Soak up the sun with our brand new Spring & Summer collection. These warm-weather items will keep you outside all season long.
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#SWATheStore #SWASpringSummer2024 #EmbraceTheHeat

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16mo

Get free shipping on orders of $40 or more until 2/29/24!
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*Complimentary ground shipping on orders of $40 or more shipped in the contiguous United States only. Limit one per customer. Not redeemable for advertised specials, previous purchases, or cash. Offer valid 2/1/24 to 2/29/24.

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17mo

Inclusion is everything. Shop our new Diversity Tees today.

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Keep calm and flannel on.
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#SWATheStore #SouthwestAirlines #TravelInStyle #SWAApparel #SWAAccessories

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This Cyber Monday receive FREE SHIPPING on your purchase of $40 or more.
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#CyberMonday #SWADeals #FreeShipping #SWATheStore

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From now until 11/26, take 15% OFF your purchase with promo code EARLYBIRD and also receive a 50% OFF* coupon for an online purchase in December. Visit SWATheStore.com for more details and to start shopping today!
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*Must enter EARLYBIRD at time of checkout. 50% off coupons will be emailed to customers on 11/30.

#SWATheStore #SWAEarlyBirdPromo #SWAApparel #SWAAccessories #SWATravel

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Dressing your little ones has never been easier. Shop the kids collection today!
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#SWATheStore #SouthwestAirlines #TravelInStyle #SWAKids

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Reminders are always a good idea. So is this hoodie.
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#SWATheStore #SouthwestAirlines #SWAApparel

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Adventure tested, traveler approved. Shop our travel collection today!
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#SWAtheStore #SWATravel #SWALuggage #SWAAccessories

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swa_the_store

Stay cozy this season and wrap yourself in our Holiday Sweater!

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Sparkle and save with up to 50% OFF Kendra Scott pieces.

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Travel essentials.
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#SWATheStore #SouthwestAirlines #TravelInStyle #SWAAccessories

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Next Stop: Sustainability. Look good and feel good in our environmentally friendly Refried Apparel collaboration.
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#SWAtheStore #SouthwestAirlines #Collaboration #RefriedApparel #SustainableFashion

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Top off your style with our activewear cap.
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#SWATheStore #SouthwestAirlines #TravelInStyle #SWAApparel #SWAAccessories #SWALuggage

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Stylin’ on the runway.
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#SWATheStore #SouthwestAirlines #TravelInStyle #SWAApparel #SWAAccessories #SWALuggage

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Whether you’re on the runway or you have reached your destination, our coloring book is the perfect way to keep your little ones creatively occupied.
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#SWATheStore #SouthwestAirlines

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Collect the best in aviation artistry!
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#SWATheStore #SouthwestAirlines

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Shop this season’s must-haves with jet-ready apparel, accessories, and more!
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#SWATheStore #SouthwestAirlines #TravelInStyle #SWAApparel #SWAAccessories #SWALuggage

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23mo

Heat up your summer with a touch of holiday magic from our new collection.

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23mo

Cleared for landing! Shop the Southwest® x HOCH.CO collection today.

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hochdotco

23mo

I am pleased to announce the on time arrival of the HOCH.CO x @southwestair merch line.

It’s been a 2 year passion project and it is LIVE NOW! Grab your landing gear and I’ll see you on the runway.

Available now at HOCH.SHOP and @swa_the_store

📸: @rapberry

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24mo

Final call for savings!

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Last chance to buy your Pride gear for June delivery! #CelebrateWithSouthwest

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It's our Birthday Weekend! Enjoy 52% off ONE item from our Celebration Collection. Look for the birthday cupcake. While supplies last. #EnjoyingTheViewFrom52

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We’re partying with Heart over here at Southwest The Store today! Happy #BirthdayWeek! 🥳🥳🥳

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Spread the LUV today with 20% off all heart-shaped items using promo code SWALUV. While supplies last. #EnjoyingTheViewFrom52

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Get 20% off blue, yellow, and red apparel items with promo code SWA20. While supplies last. #EnjoyingTheViewFrom52

Don't forget: Our birthday cupcake identifies which items qualify for 20% off!

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Enjoy 20% off select new-hire merchandise! Use promo code CELEBRATE20. While supplies last. #EnjoyingTheViewFrom52

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It's Birthday Week! Here's how we're celebrating. #EnjoyingTheViewFrom52

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Happy Birthday Week! Let's kick it off with a FREE retro bear when you spend $25 or more in-store or online. While supplies last!

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✈️ NEW ✈️ Shop our new summer collection, available now in Store and online at www.swathestore.com.

We have everything you need for your next getaway! Where are you heading this summer? ☀️😀🛫

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swa_the_store

Did you know that @southwestair turns 52 next month? Of course we have some new merch to celebrate! Tee and tank AVAILABLE NOW for PREORDER! The sweatshirt in the middle - she’ll be available soon! 🤫😍🥳 #sneakpeek #swathestore

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Imua One is the newest specialty aircraft to join the @southwestair fleet! Celebrate with limited edition merchandise, available online tomorrow! www.swathestore.com

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We had so much fun wrapping up our Rally pop-up shop season this week in DAL 💙❤️💛 One major highlight? Catching @official_flo and @flavorflavofficial in our merch 🤩👀 @southwestair

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swa_the_store

Chase the rainbow with limited-edition St. Patrick's Day swag!

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swa_the_store

Bob Jordan bobblehead! Available for a limited time.

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Celebrate Black History Month!

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𝗛𝗼𝗺𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀
From luggage tags to backpacks—we have all the travel essentials you need to help make packing easy.

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swa_the_store

Take 𝟑𝟎% 𝐎𝐅𝐅 store-wide with promo code 𝐂𝐘𝐁𝐄𝐑𝐒𝐀𝐋𝐄

Click the link in our bio to shop.

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Shop the New Kendra Scott Collection today!

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swa_the_store

Don’t be scared, it’s just our latest installment of Halloween tees! We’ve got tees to outfit the whole family. Gets yours now - available while supplies last both in Store and online. 🎃

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Every. Single. One. Of. Us.

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swa_the_store

Celebrate diversity at Southwest.

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Workplace essentials.

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swa_the_store

Collect them all! Show your Southwest Heart with this exclusive jewelry collection from Kendra Scott.

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swa_the_store

How do you hydrate? Quench your thirst with SWA the Store drinkware. #NationalHydrationDay

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swa_the_store

New book release!

This book gives readers a "behind-the-curtain" view into the beginnings of Southwest's unique Culture and how it's maintained by the Company's greatest asset—it's People. Grab your copy today: https://tinyurl.com/yc65kjjw

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swa_the_store

Celebrate Pride Month with our inclusion collection.

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swa_the_store

Memorial Day markdowns are here! Enjoy up to 60% off select products.

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swa_the_store

Bring a little nostalgia to your to your wardrobe with our retro collection. #tbt #swathestore

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swa_the_store

Shop our camo collection! #swathestore

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swa_the_store

Embrace your love for Southwest with a tee from Southwest The Store.

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Bring a little nostalgia to your wardrobe. #ThrowbackThursday

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Link in bio ✨

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swa_the_store

It's here! The 50th Anniversary history book takes you on an adventure through the last five decades of Southwest’s history. In these pages you’ll find interesting stories, beautiful imagery and discover what made Southwest not only a Company that redefined air travel in the past, but one that continues to be a defining force for the future as well. Available exclusively at Southwest The Store.

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swa_the_store

Grab your BFF and shop our NEW @kendrascott line available online now!

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swa_the_store

To celebrate our 50th Anniversary this year, we partnered with Kendra Scott to design two exclusive pieces just for Southwest! Be sure to get your Southwest Ari Heart necklace and earrings in Southwest’s Warm Red. Available exclusively online at SWATheStore.com! ❤️🤩

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Nysia in Houston is going to Keep on Flyin’ today and you should too! ❤️💛🧡

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swa_the_store

We can’t get over how great our retro swag looks with the retro plane. #SorryNotSorry 🔥

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swa_the_store

🎶can you feel the love tonight?🎵

Who can name this iconic duo?🤔✈️

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swa_the_store

No better way to celebrate #throwbackthursday than watching planes while sipping out of our Retro Airlines Mug. Groovy enough for ya? ✌️

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However you FRAME it, we have the best gear to celebrate the launch of Freedom One. 🇺🇸✈️🇺🇸

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swa_the_store

Have you seen our Freedom One collection? To celebrate their 50th birthday, @southwestair launched its newest livery- the Freedom One. This is a high-flying tribute to our nation, military and our Employees. Buy your Freedom One model to celebrate, today! 🇺🇸 ✈️❤️🤍💙

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swa_the_store

Did you know that @southwestair’s birthday is exactly 2 weeks away?🤯
That’s 5 decades of 5oaring!✈️
How will you be celebrating Southwest’s birthday? 🥳
(Picture from @me_and_hou )

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swa_the_store

Congrats to @jessicaa491 for winning our giveaway🥳
If you didn’t win, that’s okay! Just go to www.swathestore.com and complete your Southwest Build-A-Bear collection today! ❤️💛🧡🐻💙💛❤️

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swa_the_store

Have you entered to win the NEW Retro Hostess Build-A-Bear yet? 🧡🐻🧡
Go to our last post to find out how to win OR go to www.swathestore.com and buy one now!🥳

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swa_the_store

🧡❗️GIVEAWAY❗️🧡

Our NEW Build-A-Bear Retro Hostess is in stock and ready to FLY home with you✈️

Now you have a chance to WIN HER FOR FREE ❗️

How to enter:
🧡Like this post
❤️Follow us
💛Tag someone you think would love this new travel buddy (each tag is a separate entry)
✈️Share this post on your story and tag us for an extra entry

We will pick one winner from our Facebook page and one winner from our Instagram page so make sure to enter on both for a higher chance to win 🧡🐻❤️

Winner will be announced on Friday 5/21 at noon CST. Can’t wait that long? Go to the link in our profile to buy one (or more) today! 🥰

*this instagram giveaway is not sponsored, endorsed or administrated by, or associated with instagram. No purchase necessary, must live in the United States to win.

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swa_the_store

Have a ✨GOLDEN✨ Friday everyone! Make sure to shop our exclusive Southwest 50th Golden Gear through the link in our bio. (Thanks @me_and_hou for the awe50me pic!)

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swa_the_store

Happy Friday 🥳 Have you seen our NEW 5oaring Tumbler?! 🤩 This durable 16oz tumbler is the perfect travel companion to the beach and beyond 🏝 Where would YOU take this tumbler? ✈️

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swa_the_store

It may be getting warmer outside but it’s always nice to snuggle up inside in our Fuzzy Sherpa Pullover with a warm cup of coffee! ❤️💙💛Happy Friday everyone 😊

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Last chance to get our NEW Oakley Street Backpack while it’s still the Deal Of The Week for only $39.99! Hurry, before this deal skis away 🎿 🏔

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swa_the_store

This week only (3/29-4/2) our NEW LIMITED EDITION Oakley Street Backpack is only $39.99! Hurry and buy one while supplies last to use as your new carryon ✈️ 👀

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swa_the_store

Hold on tight to your ramper sticks, it’s a windy day out there today! 💨

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swa_the_store

Rise and shine, time for that Monday grind! 💪it’s a liiiiiitttle chilly here in Dallas, Texas today 🥶 What’s the weather like where you are at? ❄️

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swa_the_store

How many planes can you spot?🧐 We LOVE seeing your travel selfies with you rocking your airport look ✈️ ❤️💙💛

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swa_the_store

Got the Monday blues? 🥱 Spice up your desk with your very own mini corn hole game!🤩 This game is sure to be a hole-in-one!!
(Sorry we know that was CORNY🤪)

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swa_the_store

Are you PUZZLED how fast this weekend flew by? Us too! Let’s all PIECE TOGETHER a great week 🧩💙❤️💛
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(📸 @me_and_hou)

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swa_the_store

We have all the gear your need for some winter plane watching ❄️ ✈️
Snuggle up in our NEW Sherpa Quarter Zip with one of our classic Build-A-Bears 🐻
Where is your favorite place to spot Southwest planes? 📸❤️💙💛
(Pic cred: @kikiheartsinsta)

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swa_the_store

We ❤️💙💛 seeing your awe50me pictures as we celebrate this milestone. Use #SWATheStore and tag us for a chance to be featured in your new 50th SWAG!

Thanks Sam L for sharing your pic!

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swa_the_store

New year, new hat! Our custom clover hat is created with the highest levels of craftsmanship for superior comfort, fit, style and look so that you can be your #bestself this year✨
Do you still have your tree up or is that just us?🤔🎄

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swa_the_store

We may be biased 🤔 but this HAS to be the best baby announcement of all time! Congrats @ayeshafierce on the newest member of your crew ✈️👶 🎉

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swa_the_store

Fly in style with our Youth Baseball Tee✈️😎
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Thanks @emilydelmarco for sharing the pictures with us!

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swa_the_store

Now even our smallest fans can show off their Southwest Spirit🎉! Would the toddler in your life prefer this ultra-soft blue💙 or pink💖 shirt?

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swa_the_store

Today is your LAST CHANCE to be among the first to receive this limited edition collectible! 🐻🧡💛 Our Retro Flight Attendant Bear is the latest to join our Official Build-A-Bear Workshop collection. Pre-order yours now for delivery in early April (just in time to help @SouthwestAir celebrate its 50th birthday!). 🎂 ✈️ Visit www.swaspecialbuys.com to place your pre-order today.
🧡LINK IN BIO🧡

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swa_the_store

Socks on socks on socks 🧦 •
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Which pair best describes your #MondayMood today?? •
❤️💙💛

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swa_the_store

Love at first flight ❤️💙💛
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Photo by @amyjstone •
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Send us pictures with your SWAG for a chance to be featured! 📸

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swa_the_store